Swish Me If You Can
18 July 2023 - 7 August 2023
About Swish Me If You Can
Swish Me If You Can is a collaboration between pastry shop Swish Rolls and a group of Republic Polytechnic Year 3 Mass Communication Students for our Media Practicum (M351) Module.
The Campaign Big Idea, Swish Me If You Can was pitched by Team B.A.G.S and accepted by Swish Rolls during the client pitch as the best big idea for the whole class to work on to bring the campaign to life.
Campaign Objectives
Raise brand awareness of Swish Rolls, driving top-of-mind recall as a unique
croissant and Swiss Roll Brand
Increase social media followers by 700 followers each on TikTok and Instagram
Increase social media engagement through likes, comments, shares on social media posts
related to the campaign
Increase sales of Swish Rolls products from 18 July to 8 August to Target Audience (TA) (Young Adults aged 17-21 from Institutes of Higher Learning), interested in trying
new foods and discovering new brands.
My Contributions
Events Team
I worked with the rest of the Events Team Members in brainstorming games for participants to play and earn stamps to redeem their prizes (Swish Rolls Products) and Prize Redemption Gacha System during the pre-event as well as aiding around during Event Day.
Events Team
1. Shermin Teo Zi Yi
2. Van Noriel Mc Cartney Ordiono
3. Vengkatessh S/O Mathiwanen
4. Lois Nithiya Sawntharajan
5. Faithe Ariella Yeo Rui Xin
6. Elijah Ortega
My Efforts:
-
Built the base of the Plinko Gacha Board for Prize Redemption
-
Hide the Boxes for Treasure Hunt
-
Gamemaster for Cro-Chomp
-
Decide and Shortlist places to hide the Treasure Boxes for Treasure Hunt
-
Assist in Spin-The-Wheel Challenge
-
Assist in the creation of the DIY Photo Booth
Plinko Board for Prize Redemption
Hidden Box for Treasure Hunt that can be redeemed for an exclusive Croissant Ice-Cream hidden around Republic Polytechnic Campus
Event Day
On the Event Day (8 August 2023), my classmates were assigned different roles at different stations: Games, Photo Booth, Mascots, Treasure Hunt, Redemption Counter and Social Media uploaders at the area surrounding Blocks E2, E3 and E4 for higher traffic flow.
Particpants would have to complete the Photo Booth, Match & Stack The Swish Cards, Croiss-Toss, and Cro-Chomp (12-2pm exclusive) to get a chance at playing Plinko to see which Swish Rolls Product Prize they would win.
Additionally by finding the Swish Rolls boxes hidden around RP Campus by me, particpants would be able to redeem a free limited Croissant Ice Cream, after tagging and following Swish Rolls on their Instagram and TikTok accounts.
Campaign Evaluation
Click above to view the Campaign Evaluation Report that I wrote for Swish Roll's Swish Me If You Can Campaign
Learning Experience
Throughout the entire period of planning this campaign, including from the client brief to ideation to the client pitch to the event launch day, I learnt to be more trusting to my teammates that they would use their strengths to bring the campaign to life and engage the target audience, helping hit Key Performance Indicators and Client Objectives.
I am extremely grateful being given the opportunity to work with a team on a campaign, develop, execute and bring it to life. While we (the class) may have planned too many activities and spread ourselves too thin with limited manpower, the experience, knowledge and skills I learnt from this module and other concepts from other modules have been well applied to my current internship such as copywriting and writing media releases. I am sure I will be able to apply these skills and knowledge of concepts in my next job.